Dealer margins
Wholesale pricing that leaves room for real margin at suggested retail.
Sell With Us
Put more people on the water — and keep the margin.
ShoreStroke Paddle partners with independent shops, rental operators and outfitters to bring dependable stand-up paddle boards to lakes, bays, rivers and calm coastlines. If you sell, rent or teach stand-up paddle boarding, we want to hear from you.
What dealers get
MAP protection
A minimum advertised price policy we enforce — including on our own shop.
Pre-season booking
Order early for priority allocation and extended payment terms.
Fast dispatch
In-stock wholesale orders typically leave the warehouse within three business days.
Warranty handled
Photo-based claims, quick approvals and replacements shipped direct.
Marketing kit
Lifestyle photography, spec sheets and in-store display material at no cost.
Who we work with
Built for every kind of SUP business
Whether you run a single beach hut or a multi-location outdoor store, the program scales with you.
- Surf and SUP shops
- Beach and lake rental operators
- Outdoor and watersports retailers
- Resorts, marinas and campgrounds
- Lesson schools and yoga-on-water studios
- Online specialty stores
Requirements
What we ask of dealers
- • A physical storefront, rental base or established online store with stand-up paddle boarding customers.
- • A small mixed opening order of boards and accessories.
- • Agreement to our minimum advertised price policy.
- • Staff who can help paddlers choose the right board size and volume.
Dealer application
Apply in a few minutes
We reply within two business days. Prefer email? Write to sales@tidecraftpaddle.com.
Dealer FAQ
What margins can dealers expect?
Wholesale pricing is set so dealers keep healthy margins at our suggested retail price. We share the full price sheet once your application is approved.
Do you protect dealer territories?
We limit the number of storefront dealers per area and enforce a minimum advertised price, so you are not undercut by the shop down the road or by our own site.
Do you support rental and lesson fleets?
Yes. Fleet packages bundle boards with matched paddles and leashes, plus repair kits and spare fins, at fleet pricing.
How fast do orders ship?
In-stock wholesale orders usually leave our warehouse within three business days. Pre-season orders placed by the booking deadline get priority allocation.
Do you offer demo boards?
Approved dealers can order discounted demo boards each season for test days and lessons.
How do warranty claims work for dealers?
Send us photos and the serial number. We approve most claims within a few days and ship the replacement directly to you or your customer.